6 ways an m-commerce app can boost your business

Experts predict that by 2021, mobile commerce sales will make up for 54% of total e-commerce sales. In the second quarter of 2019, mobile e-commerce spending in the US reached $41.2 bn, and the total number of shoppers who make mobile purchases is expected to reach a smashing 168.7 mln.

No wonder that an increasing number of companies are investing in m-commerce applications. Read this article to find out what mobile commerce is all about and what benefits it brings to businesses today.

What is m-commerce?

Mobile commerce (or m-commerce) is any transaction that is completed on a mobile device such as a smartphone, tablet, or even a wearable device like a smartwatch.

Many people believe that mobile commerce marks the next phase of e-commerce as consumers become more accustomed to making purchases online and now want to extend this availability to mobile.

M-commerce applications allow browsing products and completing purchases on the go, helping consumers to take advantage of innovation such as mobile payments.

Now that we have cleared up the meaning of m-commerce, let’s take a look at the most important advantages such applications bring to companies.

Benefits of mobile commerce for businesses

1. Improved customer experience

2. Targeted timing of communication

3. Faster buyer journey

4. Data-driven decisions

5. Greater accessibility

6. New marketing channels

Investing in m-commerce is a smart move

Mobile commerce sales are expected to double between 2017 and 2020, reaching $336 bn in 2020. If there was ever the best time to build a mobile commerce app, it’s now.

Get in touch with us if you’re looking for an experienced mobile development team. We have plenty of experience in building m-commerce apps that increase sales and bring an optimal ROI.

Originally published at https://mobitouch.net.

We are a team of software developers and designers passionate about smart communication.

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